Verizon Wireless Mobile App

I was handpicked by the VP of Product to lead the architecture and UX design of a brand-new Verizon Wireless mobile app for both iOS and Android. This fast-paced, high-impact initiative was aligned with Verizon's national rebranding campaign and required a strategic blend of UX innovation, technical feasibility, and business alignment—all under an aggressive timeline.

Mobile App Architecture & UX Innovation

My role spanned the full UX architecture lifecycle—from foundational research and competitive analysis to wireframes, prototyping, and high-fidelity design. Within just weeks, I delivered a validated proof-of-concept that secured internal buy-in and accelerated momentum. A key highlight was redesigning the core purchase flow to streamline plan selection and enrollment, significantly improving usability and increasing conversion potential.

To manage app complexity at scale, I developed a layered UX framework with a clearly defined view hierarchy: primary flows anchored on the main screen, contextual interactions handled via slide-out panels, and critical decision points presented through modals. This approach enhanced task efficiency and reduced cognitive load. Close collaboration with engineering ensured all design solutions were feasible, scalable, and ready to transition smoothly into full production.

Vision-Driven Product Design with Enterprise Impact

This wasn't just about delivering a mobile app—it was about creating a vision for how millions of users would interact with Verizon Wireless daily. I took a holistic, systems-level approach to design, ensuring every decision was future-proofed for scalability, performance, and user delight.

By championing design excellence at the enterprise level, I blended UX best practices with performance-focused interaction design to shape a flagship product that now supports millions of users. The success of this initiative reinforced my reputation as a trusted strategic leader—someone who could deliver high-visibility, high-impact work under pressure while aligning teams around a shared, customer-centric vision.