Prototype Director

I designed and built custom prototypes tailored to the needs of prospective clients, which led to an 80% sales conversion rate. I took ownership of the entire client journey, from strategic planning and onboarding to hands-on product implementation, ensuring a seamless and engaging experience that set the foundation for long-term success.

User Research and UX Design

As a key stakeholder in multiple end-user product feature initiatives, I played a pivotal role in shaping the user experience. I took full ownership of UX research, conducting both quantitative and qualitative user testing to gather valuable insights. Through data analysis, user interviews, and usability testing, I identified pain points and opportunities that informed critical design decisions. My research-driven approach ensured that product features were not only intuitive and user-friendly but also aligned with business goals and customer needs.

GoodData Analytics

I integrated GoodData analytics into our client portal, enhancing data visualization and decision-making capabilities for our users. Additionally, I implemented Amplitude for internal reporting, enabling our team to track key performance metrics, user behavior, and product engagement more effectively. These integrations streamlined data access, improved reporting accuracy, and empowered both clients and internal teams with actionable insights.