Prototyping & Product Design Leadership

Led the design and development of tailored prototypes for prospective clients, resulting in an 80% sales conversion rate. Owned the end-to-end client journey—from strategic planning and onboarding to hands-on product implementation—ensuring a seamless, engaging experience that laid the groundwork for long-term adoption. Partnered closely with cross-functional teams to ensure prototypes aligned with both user needs and business objectives, bringing strategic design thinking to the forefront.

UX Research, Strategy & Experience Design

Served as a key stakeholder in shaping core product features with full ownership of the UX lifecycle. Conducted in-depth quantitative and qualitative research, including user interviews, usability testing, and behavioral analysis to uncover insights and drive informed design decisions. Delivered wireframes, storyboards, and interactive prototypes that addressed real user pain points while aligning with strategic business outcomes. Advocated for continuous iteration and data-backed improvements to ensure an intuitive, high-quality user experience.

Data-Driven Design & Analytics Integration

Integrated GoodData into the client portal to enhance visual storytelling and empower data-driven decision-making for end users. Implemented Amplitude to improve internal visibility into user engagement, product metrics, and retention. These tools were pivotal in enabling the design team and stakeholders to track the success of features, iterate with confidence, and align product design with evolving user behavior.