Founding Product Designer - eSports Analytics Platform

As a co-founder of a performance analytics platform for competitive gamers, I helped bring to life a product that combined computer vision, machine learning, and real-time gameplay data to deliver actionable performance insights. The idea stemmed from our own experiences as serious gamers striving to improve and reach elite competitive levels. Our vision was to empower players of all skill levels with personalized training, intelligent analytics, and a competitive ecosystem that encouraged continuous growth.

I was responsible for setting the product vision and defining a completely new category of eSports tools that bridged the gap between competitive ambition and accessible performance feedback. I led the product design and strategy across the entire lifecycle—from ideation and user research to prototyping, feature development, and ultimately, a beta launch. Through hands-on community engagement and iterative testing, I identified and validated user problems by attending over 100 startup and gaming events, ensuring the product remained deeply grounded in player needs.

Data-Driven Product Innovation in Competitive Gaming

Recognizing that manual coaching and anecdotal advice weren't scalable, we leaned heavily on the power of data and automation. I helped architect an innovative data collection pipeline, using real-time in-game footage alongside computer vision and machine learning models. This resulted in a first-of-its-kind system that could automatically track skill progression, analyze gameplay patterns, and deliver personalized insights without any manual intervention.

I also led the UX design for this data platform, crafting visualizations and UI patterns specifically tailored to how gamers consume information. By turning raw gameplay telemetry into meaningful, digestible insights, we created a feedback loop that benefitted not only individual players but also game developers and potential sponsorship partners. Our system was both technically advanced and highly user-centric—delivering complexity through intuitive design.

Wireframes

Growth & Recognition

After validating our product assumptions and launching the beta version of the platform, we saw rapid traction. Within just six weeks, we onboarded over 1,600 users with an impressive 68% daily active user engagement. Our momentum earned us semi-finalist spots in two competitive venture accelerators and drew interest from top-tier venture capital firms like BetaWorks and Accel Ventures. Despite receiving seven early-stage seed investment offers, we chose to focus on refining the product and scaling through organic growth to ensure long-term value and market fit.