American Airlines
Overview
During the U.S. Airways merger, I served as the UX and frontend lead, helping navigate one of the largest and most complex integrations in the airline industry. I guided multidisciplinary teams through the transition, ensuring clear communication and effective change management. I also developed scalable design systems and frontend solutions that supported maintainability, consistency, and performance across web and mobile platforms.
Category
Travel, Web and Mobile AppContribution
Web Development and UX ConsultantInstrumental During Large-Scale Transformation
I played a critical role in preserving continuity across digital products during one of the largest airline mergers in history. By anticipating user expectations and mitigating friction through thoughtful interactions and scalable frontend solutions, I helped American Airlines customers and internal teams transition with confidence—ensuring that design remained a steady, grounding force amid sweeping organizational change.